Research + insights on how AI is changing local

Sign in Subscribe

Research, insights and conversation about how AI is changing the local market.

Featured articles

Clickocalypse, AI Shopping, SMB Uncertainty, Coders the New Milkmen

Clickocalypse, AI Shopping, SMB Uncertainty, Coders the New Milkmen

52% Use AI, Meaning of Manus, AI.Gov, Job Shifts

52% Use AI, Meaning of Manus, AI.Gov, Job Shifts

First Look at Google's 'AI Mode'

First Look at Google's 'AI Mode'

Trillions Searched, Worried Workers, AI Content Is King

Trillions Searched, Worried Workers, AI Content Is King

ChatGPT 400M, Will AI Save Nextdoor?, BYOAI, Fair Use Fails

ChatGPT 400M, Will AI Save Nextdoor?, BYOAI, Fair Use Fails

Customer Service Leads AI Deployment Among Home Services Franchisees

Customer Service Leads AI Deployment Among Home Services Franchisees

ChatGPT's Big Ad, Google AI Mode, No 'SMB Market'

ChatGPT's Big Ad, Google AI Mode, No 'SMB Market'

DeepSeek Meditation, AI Faster, Kill AI Messaging, SMB SOS

DeepSeek Meditation, AI Faster, Kill AI Messaging, SMB SOS

DeepSink, Don't Trust AI, ChatGPT vs. Gemini Users

DeepSink, Don't Trust AI, ChatGPT vs. Gemini Users

Smooth Operator: OpenAI's Agent Finally Arrives

Smooth Operator: OpenAI's Agent Finally Arrives

Global AI Hopes, IT->HR, Teen Adoption, Gemini Local Search

Global AI Hopes, IT->HR, Teen Adoption, Gemini Local Search

Google Share Loss, AI Jobs Impact, Dead Internet, Heavy AI Searchers

Google Share Loss, AI Jobs Impact, Dead Internet, Heavy AI Searchers

Dialog Year in Review, Outlook 2025

Dialog Year in Review, Outlook 2025

What Heavy AI Users Can Tell Us About the Future of Search

What Heavy AI Users Can Tell Us About the Future of Search

SMB AI Gains, Android Lifting Gemini, Claude Conversations, AI Local Search

SMB AI Gains, Android Lifting Gemini, Claude Conversations, AI Local Search

ServiceTitan's Success Formula

ServiceTitan's Success Formula

AI Faster than Internet, Gaining on Google, Customer Intelligence

AI Faster than Internet, Gaining on Google, Customer Intelligence

AI vs. Search: New Consumer Survey Findings

AI vs. Search: New Consumer Survey Findings

ChatGPT Ads, Perplexity Agents, SMB Expectations

ChatGPT Ads, Perplexity Agents, SMB Expectations

AI Backlash, SMB Adoption Barriers, Top Enterprise Uses

AI Backlash, SMB Adoption Barriers, Top Enterprise Uses

SMB Q3 Survey Complete Data

SMB Q3 Survey Complete Data

Gemini App Likes to Talk, AI Disconnect, ChatGPT vs. Gemini

Gemini App Likes to Talk, AI Disconnect, ChatGPT vs. Gemini

AI Wearables, Search Frustration, Trad Media #1

AI Wearables, Search Frustration, Trad Media #1

Agentz: Birth of an AI Assistant

Agentz: Birth of an AI Assistant

New Search Era, NotebookCRM, Agency Wish List

New Search Era, NotebookCRM, Agency Wish List

Halloween Surprise: SearchGPT Is Live

Halloween Surprise: SearchGPT Is Live

'Agentic AI', ChatGPT Passes Bing, AI @Work: Hope vs. Fear

'Agentic AI', ChatGPT Passes Bing, AI @Work: Hope vs. Fear

How Daisy Is Using AI to Make Its Franchise Business Bloom

How Daisy Is Using AI to Make Its Franchise Business Bloom

Call Recap: Consumers, AI & the Future of Search

Call Recap: Consumers, AI & the Future of Search

Larger Agencies Seeing Revenue Growth from AI Adoption

Larger Agencies Seeing Revenue Growth from AI Adoption

Gusto's New HR Assistant Gus

Gusto's New HR Assistant Gus

Is AI Responsible for Recent Ad Industry Job Losses?

Is AI Responsible for Recent Ad Industry Job Losses?

Gen Z: A Generation of 'AI-Preneurs'

Gen Z: A Generation of 'AI-Preneurs'

Legal AI Still in 'Caveat Emptor' Phase

Legal AI Still in 'Caveat Emptor' Phase

Agency Q2 '24 Survey Aggregate Data

Agency Q2 '24 Survey Aggregate Data

What We've Learned So Far

What We've Learned So Far

How AI Is Changing Dentistry: Dr. Cooper Differding Interview

How AI Is Changing Dentistry: Dr. Cooper Differding Interview

Does AI-Powered Search Truly Threaten Fortress Google?

Does AI-Powered Search Truly Threaten Fortress Google?

Local Business Interview: Bruce Plotkin, Professional Photographer

Local Business Interview: Bruce Plotkin, Professional Photographer

AI Adoption: Where Does It Stand?

AI Adoption: Where Does It Stand?

Build, Buy or AI?

Build, Buy or AI?

Vertical Analysis: Business & Professional, Healthcare, Legal Services

Vertical Analysis: Business & Professional, Healthcare, Legal Services

Google Workspace: SaaS Disruptor?

Google Workspace: SaaS Disruptor?

SaaS Buyer Journey: Sales, Service & Support

SaaS Buyer Journey: Sales, Service & Support

SMBs Need Marketing Help, Is AI the Answer?

SMBs Need Marketing Help, Is AI the Answer?

Vertical Analysis: Construction, Home Services & Real Estate

Vertical Analysis: Construction, Home Services & Real Estate

Local Business Interview: Jonathan Luster, President Second Home Care

Local Business Interview: Jonathan Luster, President Second Home Care

SMB Interviews: 100% Awareness, Excitement about AI

SMB Interviews: 100% Awareness, Excitement about AI

Local Business Interview: Alex Hagan, CEO DriveSavers

Local Business Interview: Alex Hagan, CEO DriveSavers

The Biggest SaaS Influencers: 'Customers'

The Biggest SaaS Influencers: 'Customers'

Vertical Segmentation of the Survey Data

Vertical Segmentation of the Survey Data

SMB Q4 Survey Complete Data

SMB Q4 Survey Complete Data

Mar

06

First Look at Google's 'AI Mode'

First Look at Google's 'AI Mode'

Though it's early, AI Mode feels like a consequential step into the next major chapter of Google Search.

Mar 6, 2025

5 min read

Mar

03

New Projects, New Research

New Projects, New Research

Mar 3, 2025

Feb

19

Customer Service Leads AI Deployment Among Home Services Franchisees

Customer Service Leads AI Deployment Among Home Services Franchisees

An analysis of the results of our Home Services franchisee survey, with a link to the slide presentation.

Feb 19, 2025

7 min read