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Answering your 'local' questions with unique data & insights

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Local Search, AI & Trust

Local Search, AI & Trust

AI Shopping, Listicle Love, ChatGPT + Yelp, Only 6%, Hollywood's AI Future

AI Shopping, Listicle Love, ChatGPT + Yelp, Only 6%, Hollywood's AI Future

The State of AI: B2C, B2B, SMB

The State of AI: B2C, B2B, SMB

Ranking Factors, Let Google Call, OpenAI Spending, AI Visibility, Trade School

Ranking Factors, Let Google Call, OpenAI Spending, AI Visibility, Trade School

Are People Losing Faith in AI?

Are People Losing Faith in AI?

ChatGPT Local, SMB SaaS, AI Browser Wars, 50-50, AI Trust

ChatGPT Local, SMB SaaS, AI Browser Wars, 50-50, AI Trust

Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation

Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation

What to Make of ChatGPT Checkout

What to Make of ChatGPT Checkout

Google > ChatGPT, Dead Internet, No GBP, Rolling Stone v. Google

Google > ChatGPT, Dead Internet, No GBP, Rolling Stone v. Google

Investor Angst, Trust Factor, SMB Adoption, Comet's Struggle, Bad Service

Investor Angst, Trust Factor, SMB Adoption, Comet's Struggle, Bad Service

Local Search: Can ChatGPT Close the Gap with Google?

Local Search: Can ChatGPT Close the Gap with Google?

Overcoming Barriers to SMB Automation

Overcoming Barriers to SMB Automation

Google Web Guide, AI Search Growth, Agency Threat, AI Boasting Backfires

Google Web Guide, AI Search Growth, Agency Threat, AI Boasting Backfires

ChatGPT & Google, SMB Outperformers, News Search, AI HR 'Outsourcing'

ChatGPT & Google, SMB Outperformers, News Search, AI HR 'Outsourcing'

Local Chatbots Poised to Deliver

Local Chatbots Poised to Deliver

Data: How Consumer AI Usage Is Evolving

Data: How Consumer AI Usage Is Evolving

Samsung + Perplexity, SMB Adoption Flat, Claude Prompt, Tricky Messaging, AI for Local

Samsung + Perplexity, SMB Adoption Flat, Claude Prompt, Tricky Messaging, AI for Local

Trading 'Entry-Level' for the Trades

Trading 'Entry-Level' for the Trades

OpenAI Mo, Klarna U-Turn, Fair Use Clarified, AI Social Penalty

OpenAI Mo, Klarna U-Turn, Fair Use Clarified, AI Social Penalty

Fair Use Test, ChatGPT Shopping Serious, Agents and Ads, Patch AI

Fair Use Test, ChatGPT Shopping Serious, Agents and Ads, Patch AI

What Is MCP and Why Should You Care?

What Is MCP and Why Should You Care?

ChatGPT 800M, AI Haters, Life Coach, AI Hiring Blockade

ChatGPT 800M, AI Haters, Life Coach, AI Hiring Blockade

Search vs. AI: Where Are We?

Search vs. AI: Where Are We?

ChatGPT Ghiblified, Agentic Local Search, EU SMBs, AI Shock

ChatGPT Ghiblified, Agentic Local Search, EU SMBs, AI Shock

Employee AI Resistance, SMBs & GBP, Agencies ❤️ AI, AI Coach

Employee AI Resistance, SMBs & GBP, Agencies ❤️ AI, AI Coach

Clickocalypse, AI Shopping, SMB Uncertainty, Coders the New Milkmen

Clickocalypse, AI Shopping, SMB Uncertainty, Coders the New Milkmen

52% Use AI, Meaning of Manus, AI.Gov, Job Shifts

52% Use AI, Meaning of Manus, AI.Gov, Job Shifts

First Look at Google's 'AI Mode'

First Look at Google's 'AI Mode'

Trillions Searched, Worried Workers, AI Content Is King

Trillions Searched, Worried Workers, AI Content Is King

ChatGPT 400M, Will AI Save Nextdoor?, BYOAI, Fair Use Fails

ChatGPT 400M, Will AI Save Nextdoor?, BYOAI, Fair Use Fails

Customer Service Leads AI Deployment Among Home Services Franchisees

Customer Service Leads AI Deployment Among Home Services Franchisees

ChatGPT's Big Ad, Google AI Mode, No 'SMB Market'

ChatGPT's Big Ad, Google AI Mode, No 'SMB Market'

DeepSeek Meditation, AI Faster, Kill AI Messaging, SMB SOS

DeepSeek Meditation, AI Faster, Kill AI Messaging, SMB SOS

DeepSink, Don't Trust AI, ChatGPT vs. Gemini Users

DeepSink, Don't Trust AI, ChatGPT vs. Gemini Users

Smooth Operator: OpenAI's Agent Finally Arrives

Smooth Operator: OpenAI's Agent Finally Arrives

Global AI Hopes, IT->HR, Teen Adoption, Gemini Local Search

Global AI Hopes, IT->HR, Teen Adoption, Gemini Local Search

Google Share Loss, AI Jobs Impact, Dead Internet, Heavy AI Searchers

Google Share Loss, AI Jobs Impact, Dead Internet, Heavy AI Searchers

Dialog Year in Review, Outlook 2025

Dialog Year in Review, Outlook 2025

What Heavy AI Users Can Tell Us About the Future of Search

What Heavy AI Users Can Tell Us About the Future of Search

SMB AI Gains, Android Lifting Gemini, Claude Conversations, AI Local Search

SMB AI Gains, Android Lifting Gemini, Claude Conversations, AI Local Search

ServiceTitan's Success Formula

ServiceTitan's Success Formula

AI Faster than Internet, Gaining on Google, Customer Intelligence

AI Faster than Internet, Gaining on Google, Customer Intelligence

AI vs. Search: New Consumer Survey Findings

AI vs. Search: New Consumer Survey Findings

ChatGPT Ads, Perplexity Agents, SMB Expectations

ChatGPT Ads, Perplexity Agents, SMB Expectations

AI Backlash, SMB Adoption Barriers, Top Enterprise Uses

AI Backlash, SMB Adoption Barriers, Top Enterprise Uses

SMB Q3 Survey Complete Data

SMB Q3 Survey Complete Data

Gemini App Likes to Talk, AI Disconnect, ChatGPT vs. Gemini

Gemini App Likes to Talk, AI Disconnect, ChatGPT vs. Gemini

AI Wearables, Search Frustration, Trad Media #1

AI Wearables, Search Frustration, Trad Media #1

Agentz: Birth of an AI Assistant

Agentz: Birth of an AI Assistant

New Search Era, NotebookCRM, Agency Wish List

New Search Era, NotebookCRM, Agency Wish List

Halloween Surprise: SearchGPT Is Live

Halloween Surprise: SearchGPT Is Live

'Agentic AI', ChatGPT Passes Bing, AI @Work: Hope vs. Fear

'Agentic AI', ChatGPT Passes Bing, AI @Work: Hope vs. Fear

How Daisy Is Using AI to Make Its Franchise Business Bloom

How Daisy Is Using AI to Make Its Franchise Business Bloom

Call Recap: Consumers, AI & the Future of Search

Call Recap: Consumers, AI & the Future of Search

Larger Agencies Seeing Revenue Growth from AI Adoption

Larger Agencies Seeing Revenue Growth from AI Adoption

Gusto's New HR Assistant Gus

Gusto's New HR Assistant Gus

Is AI Responsible for Recent Ad Industry Job Losses?

Is AI Responsible for Recent Ad Industry Job Losses?

Gen Z: A Generation of 'AI-Preneurs'

Gen Z: A Generation of 'AI-Preneurs'

Legal AI Still in 'Caveat Emptor' Phase

Legal AI Still in 'Caveat Emptor' Phase

Agency Q2 '24 Survey Aggregate Data

Agency Q2 '24 Survey Aggregate Data

What We've Learned So Far

What We've Learned So Far

How AI Is Changing Dentistry: Dr. Cooper Differding Interview

How AI Is Changing Dentistry: Dr. Cooper Differding Interview

Does AI-Powered Search Truly Threaten Fortress Google?

Does AI-Powered Search Truly Threaten Fortress Google?

Local Business Interview: Bruce Plotkin, Professional Photographer

Local Business Interview: Bruce Plotkin, Professional Photographer

AI Adoption: Where Does It Stand?

AI Adoption: Where Does It Stand?

Build, Buy or AI?

Build, Buy or AI?

Vertical Analysis: Business & Professional, Healthcare, Legal Services

Vertical Analysis: Business & Professional, Healthcare, Legal Services

Google Workspace: SaaS Disruptor?

Google Workspace: SaaS Disruptor?

SaaS Buyer Journey: Sales, Service & Support

SaaS Buyer Journey: Sales, Service & Support

SMBs Need Marketing Help, Is AI the Answer?

SMBs Need Marketing Help, Is AI the Answer?

Vertical Analysis: Construction, Home Services & Real Estate

Vertical Analysis: Construction, Home Services & Real Estate

Local Business Interview: Jonathan Luster, President Second Home Care

Local Business Interview: Jonathan Luster, President Second Home Care

SMB Interviews: 100% Awareness, Excitement about AI

SMB Interviews: 100% Awareness, Excitement about AI

Local Business Interview: Alex Hagan, CEO DriveSavers

Local Business Interview: Alex Hagan, CEO DriveSavers

The Biggest SaaS Influencers: 'Customers'

The Biggest SaaS Influencers: 'Customers'

Vertical Segmentation of the Survey Data

Vertical Segmentation of the Survey Data

SMB Q4 Survey Complete Data

SMB Q4 Survey Complete Data

Latest Content

Dec
15
Local Search, AI & Trust

Local Search, AI & Trust

This new survey examines consumer trust in AI and Google for local search.
1 min read
Dec
08
AI Shopping, Listicle Love, ChatGPT + Yelp, Only 6%, Hollywood's AI Future

AI Shopping, Listicle Love, ChatGPT + Yelp, Only 6%, Hollywood's AI Future

Dialog: Exchange Number 35
7 min read
Nov
19
The State of AI: B2C, B2B, SMB

The State of AI: B2C, B2B, SMB

Where AI adoption stands today across multiple geographies and market segments.
1 min read
Nov
17
Ranking Factors, Let Google Call, OpenAI Spending, AI Visibility, Trade School

Ranking Factors, Let Google Call, OpenAI Spending, AI Visibility, Trade School

Dialog: Exchange Number 35
6 min read
Nov
04
Are People Losing Faith in AI?

Are People Losing Faith in AI?

A look at recent survey data about AI skepticism to assess the state of consumer trust.
7 min read
Oct
23
ChatGPT Local, SMB SaaS, AI Browser Wars, 50-50, AI Trust

ChatGPT Local, SMB SaaS, AI Browser Wars, 50-50, AI Trust

Dialog: Exchange Number 34
6 min read
Oct
09
Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation

Local Apps on ChaGPT, AI Fears, Square Assistant, GDP AI, Search Fragmentation

Dialog: Exchange Number 33
6 min read
Oct
02
What to Make of ChatGPT Checkout

What to Make of ChatGPT Checkout

Will ChatGPT become an e-commerce powerhouse or just one more online shopping destination?
6 min read
Sep
15
Google > ChatGPT, Dead Internet, No GBP, Rolling Stone v. Google

Google > ChatGPT, Dead Internet, No GBP, Rolling Stone v. Google

Dialog: Exchange Number 32
6 min read
Aug
26
Investor Angst, Trust Factor, SMB Adoption, Comet's Struggle, Bad Service

Investor Angst, Trust Factor, SMB Adoption, Comet's Struggle, Bad Service

Dialog: Exchange Number 31
6 min read