SaaS Buyer Journey: Sales, Service & Support
An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
SMBs Need Marketing Help, Is AI the Answer?
Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
Vertical Analysis: Construction, Home Services & Real Estate
A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
SMB Interviews: 100% Awareness, Excitement about AI
The small business world has probably never embraced a new technology as quickly or enthusiastically as they have with AI.
Local Business Interview: Alex Hagan, CEO DriveSavers
Alex Hagan runs DriveSavers, a company based in Northern California with 70+ employees. Founded in 1985, it's one of the more digitally sophisticated local businesses we've encountered so far.
Dialog Update
New site, new content and our next survey.
The Biggest SaaS Influencers: 'Customers'
Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
Vertical Segmentation of the Survey Data
Vertical analysis of our December 2023 survey of 1,000 local business decision-makers.
Early Findings from Dialog’s Initial Quantitative Survey
The survey was conducted in late December - early January. It had 45+ questions on business outlook, marketing practices, software adoption, sales/support and AI.
SMB Q4 Survey Complete Data
This is the full data set from our December 2023 survey of 1,000 local business decision-makers but without segmentation.
