Vertical Analysis: Business & Professional, Healthcare, Legal Services
A closer look at survey data from our respondents in the Business & Professional Services, Healthcare, Legal industries.
SaaS Buyer Journey: Sales, Service & Support
An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
SMBs Need Marketing Help, Is AI the Answer?
Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
Vertical Analysis: Construction, Home Services & Real Estate
A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
SMB Interviews: 100% Awareness, Excitement about AI
The small business world has probably never embraced a new technology as quickly or enthusiastically as they have with AI.
The Biggest SaaS Influencers: 'Customers'
Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
Vertical Segmentation of the Survey Data
Vertical analysis of our December 2023 survey of 1,000 local business decision-makers.
