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Neal B Polachek

Neal B Polachek

Jun
18
Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels

Bill Wallace is an early ChatGPT adopter. He uses it to create marketing content, generate employee procedures manuals and sees many more use cases to improve efficiency and productivity across his businesses.
2 min read
Apr
05
Local Business Interview: Jonathan Luster, President Second Home Care

Local Business Interview: Jonathan Luster, President Second Home Care

Jon Luster is a sophisticated local business operator who relies heavily on SaaS tools, selectively uses digital marketing, largely ignores reviews and is ambivalent about AI.
5 min read
Mar
14
The Biggest SaaS Influencers: 'Customers'

The Biggest SaaS Influencers: 'Customers'

Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
5 min read