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Neal B Polachek

Neal B Polachek

Apr
05
Local Business Interview: Jonathan Luster, President Second Home Care

Local Business Interview: Jonathan Luster, President Second Home Care

Jon Luster is a sophisticated local business operator who relies heavily on SaaS tools, selectively uses digital marketing, largely ignores reviews and is ambivalent about AI.
5 min read
Mar
14
The Biggest SaaS Influencers: 'Customers'

The Biggest SaaS Influencers: 'Customers'

Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
5 min read