Call Recap: Consumers, AI & the Future of Search
On September 25, we held a Dialog member call to discuss the future of search in the AI era and our forthcoming consumer survey. This post recaps some of the main discussion points.
Below you'll also find the video recording, a link to download the slides and a NotebookLM-generated conversation about the slides (worth a listen).
Listen to an AI generated discussion about the slides.
ChatGPT: Inflection Point for AI
While machine learning and AI have been around for decades, the public debut of OpenAI's ChatGPT in November 2022 marked the beginning of a new era. ChatGPT became a cultural phenomenon almost overnight, reaching 100 million users in two months, faster than any previous technology (until Meta’s Threads).
Google’s Response: Code Red
The rise of ChatGPT, combined with Microsoft’s partnership with OpenAI, triggered alarm at Google. The company went into “code red” mode. In May 2023, Google responded with the Search Generative Experience (SGE), which integrates AI-generated overviews into search results.
