Vertical Segmentation of the Survey Data

This presentation (link below) offers a vertically segmented analysis of the findings of our initial December, 2023 survey survey of 1,000 local business decision-makers:

• Some of these slides expose all the verticals; others present more consolidated categories to create a larger base.
• While there is broad consistency in many of the responses, there are also meaningful differences among verticals. 
• Those differences have implications for positioning and messaging. Local isn’t monolithic.
• We’ll offer deeper analysis of specific verticals in the future, including the implications for Agencies and SaaS providers.