Vertical Segmentation of the Survey Data
Vertical analysis of our December 2023 survey of 1,000 local business decision-makers.
This presentation (link below) offers a vertically segmented analysis of the findings of our initial December, 2023 survey survey of 1,000 local business decision-makers:
- Some of these slides expose all the verticals; others present more consolidated categories to create a larger base.
- While there is broad consistency in many of the responses, there are also meaningful differences among verticals.
- Those differences have implications for positioning and messaging. Local isn’t monolithic.
- We’ll offer deeper analysis of specific verticals in the future, including the implications for Agencies and SaaS providers.
