11 min read

Google vs. ChatGPT: Are People Really Switching or What?

How can we reconcile search volume growth with survey data that clearly shows consumer behavior is changing?
Google vs. ChatGPT: Are People Really Switching or What?

In a self-promotional blog post in early March, Google dropped this little nugget: "We already see more than 5 trillion searches on Google annually." Buried near the bottom, the statement was intended to seem nonchalant. But it was very purposeful and quickly disseminated by search-industry news outlets.

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