Dialog: Exchange #1
This is our inaugural Dialog newsletter.
Call Recap: Consumers, AI & the Future of Search
In our latest Dialog member call, we discussed the rise of ChatGPT, consumer interest in search alternatives and how AI is impacting Google -- or not.
Larger Agencies Seeing Revenue Growth from AI Adoption
Small and larger agencies have embraced AI; however larger firms are seeing a wider array of benefits, including revenue gains.
Is AI Responsible for Recent Ad Industry Job Losses?
Despite bullish ad revenue forecasts and growth, the US advertising industry is losing jobs. Is AI already playing a role in reshaping its workforce?
Agency Q2 '24 Survey Aggregate Data
This is the full data set from our August 2024 survey of 294 agency leaders and executives. It does not include any segmentations.
What We've Learned So Far
Observations, lessons and recommendations from our research in 1H 2024.