May
17
Google Workspace: SaaS Disruptor?
4 min read
Latest Content
May
16
SaaS Buyer Journey: Sales, Service & Support
An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
1 min read
Apr
26
SMBs Need Marketing Help, Is AI the Answer?
Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
7 min read
Apr
15
Vertical Analysis: Construction, Home Services & Real Estate
A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
1 min read
Apr
05
Local Business Interview: Jonathan Luster, President Second Home Care
Jon Luster is a sophisticated local business operator who relies heavily on SaaS tools, selectively uses digital marketing, largely ignores reviews and is ambivalent about AI.
5 min read
Mar
29
SMB Interviews: 100% Awareness, Excitement about AI
The small business world has probably never embraced a new technology as quickly or enthusiastically as they have with AI.
8 min read
Mar
20
Local Business Interview: Alex Hagan, CEO DriveSavers
2 min read
Mar
18
Dialog Update
2 min read
Mar
14
The Biggest SaaS Influencers: 'Customers'
Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
5 min read
Mar
11
Vertical Segmentation of the Survey Data
Vertical analysis of our December 2023 survey of 1,000 local business decision-makers.
1 min read