ABOUT OUR RESEARCH

OUR INSIGHTS ARE THE CORNERSTONE OF DIALOG

We develop and capture quantitative and qualitative data to understand the evolving attitudes and changing needs of local business owners regarding digital media, SaaS, AI and new technology. Combined with our industry expertise and network of key contacts, this approach allows Dialog to offer deeper insights and recommendations, tailored to the specific challenges and opportunities in the local business market.

Here are some of the issues we're tracking:

• What drives today's local B2B buyer decision-making?
• What channels and sources have the greatest influence on buying decisions?
• Adoption, use and expectations of SaaS and AI tools.
• Attitudes toward sales, onboarding and support.
• Marketing channels: what's most and least effective?
• Use and expectations of agencies, vendors and outside consultants.
• Monthly spending on marketing and software.
• How vertical, company size, owner age and growth outlook impact these issues.

We mine the data for actionable insights as well as overall market trends.