Local Business Interview: Bill Wallace, Co-Owner West Coast Diesels
Bill Wallace is an early ChatGPT adopter. He uses it to create marketing content, generate employee procedures manuals and sees many more use cases to improve efficiency and productivity across his businesses.
Vertical Analysis: Business & Professional, Healthcare, Legal Services
A closer look at survey data from our respondents in the Business & Professional Services, Healthcare, Legal industries.
SaaS Buyer Journey: Sales, Service & Support
An in-depth analysis of SaaS spending, software buying criteria, and attitudes toward sales, onboarding and support.
SMBs Need Marketing Help, Is AI the Answer?
Business owners struggle with marketing but most don't use agencies or consultants for help. Will AI fill the gap?
Vertical Analysis: Construction, Home Services & Real Estate
A closer look at survey data from our respondents in the Construction, Home Services & Real Estate industries.
Local Business Interview: Jonathan Luster, President Second Home Care
Jon Luster is a sophisticated local business operator who relies heavily on SaaS tools, selectively uses digital marketing, largely ignores reviews and is ambivalent about AI.
SMB Interviews: 100% Awareness, Excitement about AI
The small business world has probably never embraced a new technology as quickly or enthusiastically as they have with AI.
The Biggest SaaS Influencers: 'Customers'
Forty percent of US local businesses cited "customers" as the most influential factor in their software and technology buying decisions
